You Avoid Certain Sales Activities (Because You Feel Lost Doing Them)

Let’s be honest... most salespeople don’t avoid tasks because they’re lazy.

They avoid them because they’re unclear, uncomfortable, or completely lost on how to do them effectively.

Maybe you’ve been here:

• You delay booking discovery calls because you're not sure what to ask.

• You put off follow-ups because you’re afraid of coming across pushy or desperate.

• You don’t reach out to that high-value lead because you’re not sure what to say.

• You keep promising yourself you’ll “get better at objection handling” … but never practice it.

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Sound familiar? You’re not alone.

🚫 Avoidance Isn’t About Willpower, It’s About Uncertainty

The sales world moves fast, and the pressure to perform can be intense. But when you’re unsure how to approach a conversation, a process, or a tactic, your brain defaults to hesitation or avoidance.

👉 And in sales, hesitation equals lost deals.

Here’s the truth: avoiding certain parts of your role doesn’t make you bad at sales, it just means there’s a gap in your clarity, confidence, or coaching.

🔍 Common Sales Activities People Avoid (and Why)

Let’s break it down... here are some of the most commonly avoided sales tasks and what’s really behind them:

1. Discovery Calls

Why you avoid them: You’re not sure what questions to ask, how to control the flow, or how to uncover real buying motives without sounding robotic.

👉 What you need: A framework you can adapt for different buyers, and real-world practice to build confidence.

2. Follow-Ups After a Quiet Prospect

Why you avoid them: You're afraid of being annoying or getting rejected. You don’t want to “chase” someone… but you also don’t want to lose the deal.

👉 What you need: A clear follow-up cadence, better messaging, and mindset tools to follow up with confidence (not desperation).

3. Outreach to High-Value Targets

Why you avoid them: You fear the stakes are too high. You're not sure your message will land. You procrastinate because it feels safer than being ignored or told no.

👉 What you need: A strategic outreach plan and messaging that feels authentic and effective, not forced or generic.

4. Handling Objections in Real-Time

Why you avoid them: You freeze when someone says “We don’t have budget” or “Let me think about it.” You’re not sure what to say, so you nod… and let the deal drift away.

👉 What you need: Real-time objection handling practice, so your responses become second nature.

💡 The Fix: Clarity + Practice = Sales Confidence

Avoidance doesn't go away by reading another blog or watching another YouTube video.

It goes away when you:

• Get clear on what to say and do in each key sales scenario

• Practice those skills until they feel natural

• Receive super fast feedback so you can refine and improve continuously

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That’s exactly what coaching gives you... a safe, structured space to get better faster.

🚀 Ready to Get Unstuck? Start with the Lift Off Health Check

If you know there are parts of your role you’re avoiding, but you’re ready to fix it, let’s talk.

The Lift Off Health Check is a, 60-minute 1:1 coaching session where we’ll:

• Identify which parts of your sales process you’re avoiding (and why)

• Pinpoint the skills or scripts you need to feel more confident

• Build a simple next-step plan to help you take action, fast

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There’s no commitment, no pressure... just focused support from someone who’s helped Teams of sales pros build real confidence and momentum.

👉 Book your Lift Off Health Check and stop letting hesitation cost you sales.

👊 Final Thought

If you’ve been avoiding parts of your role, you’re not broken... you’re just untrained in that area.

And the good news? Every skill you’re unsure about is learnable.With the right support, you can go from hesitation to confidence and from stuck to sold.